Wherever possible, the LUXE City Guides logo lockup should be used in white, particularly when placed on top of a photograph. However when it can't be used in white, it should appear in black.
1. Clear Space
The clear space for the LUXE City Guides logo is half the width of the ‘X’. This is applied to all sides of the logo.The logo can sit on images, however please ensure that it isn’t on a busy area of the image that may compromise the visibility of the logo.
2. Minimum Size of Primary Logo
There are three minimum sizes for the primary and secondary logos. The minimum size of the primary logo with the tagline is 30mm in width. This is to ensure the visibility of the word ‘CITY GUIDES’ and the tagline. The primary logo without the tagline can be reduced further to 20mm in width, as the need for the visibility of the tagline is not relevant.
3. Do and Don't