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Leaders Love LUXE

The travel industry’s snappiest, sassiest and most stylish destination companion is also one of its most prolific, having collaborated with leading brands from all over the globe to create bespoke products across a variety of exciting and impactful platforms.

And while our stuff sure looks good, we’re certainly more than just a pretty face – our expert team of writers and contributors know their cities better than anyone. They’ve probed deep to uncover the most happening hotspots, benchmark recommendations, useful insider tips and illuminating experiences, which means highly-curated and engaging content for our discerning clients. 

The world’s most sophisticated travellers turn to LUXE, and now, so can you.

   


Our work


Here's a selection of some of the projects we've lovingly created over the last few years

 

Veuve Clicquot

A Hong Kong guide created exclusively for Veuve Clicquot’s involvement in Hong Kong Art Fair for 2011 and 2012 and was gifted to their VIP clients. This content was also incorporated into LUXE’s existing Hong Kong app. 

Belvedere Vodka

A customised box set with two unique guides both of which featured multiple destinations, LUXE Asia Pacific and LUXE Southeast Asia. 

MyTheresa

MyTheresa’s ‘Fashion Cities’ guide incorporated destination content from four cities - Paris, New York, Milan and London. The guide was designed to inspire VIP clients to shop the latest fashion collections both in-store and online.

Swire Hotels

An exclusive faux suede box set comprising of LUXE Hong Kong and Beijing guides were offered to Swire’s top tier guests. The set was used to promote their hotel destinations - Upper House in Hong Kong and Opposite House in Beijing.

Shanghai Tang

To celebrate the Year of the Tiger in the Chinese calendar, LUXE launched the limited edition ‘White Tiger Chest’ in 2010 with Shanghai Tang. Each box was handmade and engraved in marquetry, containing 30 fabulous LUXE guides.

Wheelock Properties

Custom guide was used to promote one of Wheelock’s residential developments, the Grand Austin in the Tsim Sha Tsui region. It includes need-to-know information, destination images and a specially created map. The guide was written in English and simplified Chinese to target offshore investors.


Case Studies


The Peninsula Hotel Group
 

The iconic Peninsula Hotels group represents the epitome of old-world elegance, with a timeless, East-meets-West aesthetic and modern sensibilities that attract the world’s most astute luxury lovers. Wanting to further augment their on-the-ground offering to guests, the Peninsula group tapped into our destination expertise to create ‘PenCities’, a journal-style addition to their website, tightly edited to spark the imaginations and whet the appetites of their visitors.

Covering hot-off-the-press openings, all-time classics, one-off events and seasonal celebrations, plus emerging lifestyle and travel trends, the hand-picked and lovingly developed PenCities recommendations and content offer rich and varied snapshots of city life to current and future guests alike, all the while showcasing the group’s ten knockout destinations to their greatest advantage.

 

"PenCities will firmly establish Peninsula as the arbiter of luxury in each of our cities"

- Peter Borer, Chief Operating Officer
The Hongkong and Shanghai Hotels Limited, parent company of The Peninsula Hotels 


NET-A-PORTER.COM
 

NET-A-PORTER.COM and MR PORTER.COM, the world’s premier online luxury fashion retailers, collaborated with Qualia resort as Audi Hamilton Island Race Week 2014’s official fashion partner, hosting an on-site private style suite and staging a designer fashion show. LUXE worked closely with NET-A-PORTER Australia to create unique marketing collateral not only highlighting the incredible destination of Hamilton Island, but also inspiring guests to inject some high-end glamour into their summer wardrobes.

We incorporated NET-A-PORTER and MR PORTER’s stunning lookbook images alongside bespoke LUXE content covering all of the island’s best bits from restaurants to activities. The guide was showcased alongside Porter magazine in the style suite, included in NET-A-PORTER’s fashion show goodie bags, and will continue to take pride of place in Qualia hotel rooms over the coming months.


CNBC
 

LUXE has lent its global network of resident editors to CNBC for brand new travel and lifestyle programme, First Class.

Each month, First Class will highlight a single travel destination within Asia, making use of LUXE’s unrivalled local knowledge to uncover unique experiences you’d simply never find as a visitor, including the best places to drink, dine, stay, shop, and spa. From the industry players shaking up the scene to the ultimate indulgences each city has to offer, the series covers all the best bits you simply must know before jetsetting off.

LUXE’s international network of clued-in resident editors – hand-picked for their passion, style, knowledge and expertise – will be providing host Susan Li with a bevy of behind-the-scenes info and on-screen intel. First Class shows you Tokyo like you’ve never seen it before.


CIMB BANK

Headquartered in Kuala Lumpur, CIMB is one of Asia Pacific’s largest investment banks, and famous for their standout service. CIMB commissioned LUXE to create an exclusive custom Christmas gift for 1,000 of their VIP clients, and the result was a tailor-made, covetable box set featuring the latest LUXE editions of select Southeast Asian destinations, including Singapore, Bangkok, Bali, Cambodia & Laos, plus the very first edition of LUXE Kuala Lumpur created especially for this project.

Despite Kuala Lumpur not being a LUXE destination at the time, it was imperative that CIMB’s hometown be included in the final product – so quick as a whip we produced a custom guide for KL  that featured the hippest picks in the city. Guided by a new resident editor identified through our far-reaching network of contacts, we were uniquely placed to bring this vibrant city to life for CIMB’s valued clients. 



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